Ana Almeida
CSO & Founder
Ana's role as CSO at Zonthur stems from her deep background in investigative journalism, geopolitics, geo-intelligence, and Geographic Information Systems (GIS), which led her to explore how systems evolve and adapt.
Over years of research, she realized how powerful CAS could be in tackling complex challenges in financial markets.
Ana has built an unconventional career, spending over 20 years as an investigative journalist, focused on some of the most complex topics imaginable—International Politics and Geopolitics. This work experience gave her a deep understanding in a space where the connections between global events, nations, and policies was crucial, and a willingness to go further by modeling and understanding how systems evolve and adapt.
That drive led her into Geo-Intelligence and Geographic Information Systems (GIS) about 10 years ago, where she found a scientific methodology that truly captured her intellectual fascination—Complex Adaptive Systems (CAS). It wasn’t just a scientific tool but also aligned with her philosophical interests, especially in Ontic Structural Realism, back from her Philosophy bachelor's.
Over the last decade, she applied Complex Systems principles to a range of practical challenges, from Real Estate investment and development to urban pollution dynamics. Each project reaffirmed to her how underutilized CAS is in industries that deal with large-scale human behavior—markets, supply chains, social networks. What sets this approach apart is its ability to handle reflexivity, feedback loops, and emergent behavior—factors that traditional methods often oversimplify or ignore.
After years of research and seeing how adaptable Complex Systems are, Ana co-founded Zonthur to take these principles to financial markets. Together with Tiago, both have spent two years refining a platform that blends CAS modeling with graph theory to provide actionable insights for financial professionals
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